William Hill Bingo announce another TV sponsorship deal

Popular online bingo operator, William Hill Bingo, has announced that it is to officially sponsor new ITV daytime TV show The Real Deal from Monday 5th January until mid-April, with the strap-line 'William Hill Bingo Thrill' featured at the start and end of programme breaks.

The Real Deal is an hour long antiques show hosted by David Dickinson and will be aired on ITV1 from Monday to Friday at 2pm.

Participants must choose whether they should accept a cash price offered by an antiques dealer for their items, or take a risk and sell their items at auction.

The news comes less than three months after William Hill Bingo agreed a sponsorship deal with newly launched ITV game show Spin Star.

A spokesperson for William Hill Bingo said:

“For an initial foray into actual programme sponsorship, we were very pleased with the response from the Spin Star association.

“We’re delighted to have this opportunity of sponsoring the Real Deal, because the programme has the potential for a far bigger audience with its current scheduling.”

This secondary sponsorship contract has firmly established William Hill as a TV sponsor. Other current TV sponsorship deals include Foxy Bingo and The Jeremy Kyle Show and Wink Bingo and popular ITV family game show All Star Family Fortunes.


 

9th January 2009