Virgin TV Wagers £3m Ad campaign on Challenge Jackpot

It has been announced recently that  in conjunction with Two Way Gaming, Virgin Media TV was all set to launch  Challenge Jackpot, its advanced interactive gaming channel by embarking in a £3million media campaign produced by the much celebrated advertising agency Publicis UK.

The media adverts for the new multi-platform gaming product concentrate on the culmination of TV and interactive gaming that is offered by the channel. It has been established that a minimum of eight hours of live studio programmes will be broadcast on a daily basis with further gaming opportunities available 24 /7 as an interactive service, as well as online.  Challenge Jackpots primary game will be Roulette Nation which will be followed by live blackjack and the increasingly popular live bingo.

Challenge Jackpot gets underway today on Virgin Media Channel 154 and will be dually endorsed via a number of Virgin Media TV channels including Virgin1, Living TV, Bravo and Challenge TV. Deemed as the gateway which will thrust Challenge TV into the 21st Century, Virgin claims that the channel will offer an advanced entertainment experience whilst taking the participants to a new level of interactive gaming.

9th February 2010