Vic Reeves back at 888 Ladies Bingo

If you haven't visited 888 Ladies Bingo in a while then you won’t know that Vic Reeves is back as the front ‘man’ of this online bingo site. However you may have noticed that this well known comedian is back as the star of their commercials on the small screen. Now Vic Reeves is back at 888 Ladies Bingo the site should enjoy renewed interest in their brand, something we feel may have been lost with the 'Bingo Superstars' campaign.

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We aren’t entirely sure as to why Mr Reeves was not the star of their previous campaign, it could have been simply that 888 Ladies Bingo wanted to try something a little different or that his fees were to high – all we do know is that it’s great to see him back!

Unfortunately 888 Ladies Bingo have used the exact same campaign as before that saw Vic Reeves donning a dress, wig and lipstick to enjoy a few games at this online bingo site. It’s a little disappointing not to have seen something new from the brand and the front man of Shooting Stars. This could be that 888 Ladies Bingo are going to measure the success of their latest advertising campaign before investing more money in filming a whole new commercial for television.

Vic Reeves fronts the new campaign and advertises the impressive Jackpot Fever promotion currently running at 888 Ladies Bingo in two different commercials. Although the main stay of the TV bingo adverts are the same, the tag lines change slightly in to two different versions; one advertises the eight chances to win £888 daily whilst the other focuses on the weekly £25,000 jackpot game on offer.

Written by Bill Abbott

1st April 2010