Up Your Bingo on TV

Late night television viewing can often throw up some interesting programs but for me, last night bought Up Your Bingo on my TV screen with an advert for this Dragonfish networked brand. Usually online bingo brands that are part of a network don’t tend to have the budget for television advertising but it appears that Up Your Bingo are spending what they save on affiliates on a TV marketing campaign.

Up Your Bingo can’t be saving much because in my opinion the advert was dire! It featured two rather rotund ladies, a back street and a set of large bongos. The two ladies then started to rap; well I think it was supposed to be rapping, using bingo calls. However you really had to strain to hear what they were saying, it took a while to even realise that what these two whales were actually advertising!

I understand that maybe Up Your Bingo wanted to use ‘real’ women to advertise their brand rather than the sticks we see on many adverts but surely there has to be a happy medium rather than the extreme that Up Your Bingo has gone to? There aren’t any bingo balls, not a laptop in site but whilst the ladies in this advert weren’t screaming orgasmically about a bingo win, I was certainly screaming at my TV ‘WHY, OH WHY!’

The Up Your Bingo commercial does nothing for the brand but then it’s hardly surprising really when the site itself has nothing appealing about it. The aesthetics look like they were thrown together and there is nothing that would entice the biggest demographic for bingo to play at Up Your Bingo.

Back to the drawing board for this online bingo brand I think.

Written by Freya Barber

20th October 2010