Tombola launches UK advertising campaign

After the Sun and News of the World bingo parted ways with Tombola Bingo recently, the online bingo operator has offered assurances to its many players and online visitors that all of their online favourites are still available to them.

A wide range of online games from bingo90, bingo80, bingo75,  to Cinco, Hamster Race and Battleships are now only accessible at tombola.co.uk.

Tombola Ltd is regarded as a national expert in the field of the Great British game of bingo and has provided bingo tickets to UK  bingo halls for at least 45 years, and has supplied tabloid bingo tickets for around 25 years.

Relying on their extensive experience in the bingo industry has afforded Tombola a valuable position in the market and they are currently offering players which had registered with them previously via Sun Bingo or NotW Bingo a cash match deposit bonus of up to £25.

Tombola have also recently introduced a national TV ad campaign to further promote its online bingo site, and appointed media specialists JDA to manage the intensive month long campaign, which includes TV, radio, online and press advertising supported by a massive £100,000 jackpot promotion with the intention of capturing the interest of the growing numbers of online bingo enthusiasts in the UK.

JDA's creative director said of the campaign:-

The key insight was the idea that bingo players want to play for longer. It's not like the instant gratification of a slot machine; players want to log on, get themselves a drink, play the game and chat with their friends. Beyond that it was about creating something totally unique in the market. To their credit, the guys at Tombola got right behind our creative approach and pushed us to deliver something that's a million miles away from the stereotypical `bored housewife' bingo ad.

7th October 2008