The fox is back

Famous online bingo operator Foxy Bingo has launched one of the biggest and most exciting media campaigns ever.

A recent 10 second TV ad aired on ITV showed a glitterball heading from space toward the earth before stating, 'he's back 2009,' with the promise of £1million in cash. The ad has had audiences frantically guessing who 'he' is.

Now the news is out. 'He' is none other than the fabulous mascot from Foxy Bingo. The Fox is back to promote an amazing £1million jackpot bonanza at Foxy Bingo online.

This mammoth media campaign, produced by market leaders The Biscuit Company, is thought to have cost around £10million. The campaign includes TV, radio, national press and billboard ads.

The next TV ad will last for 40 seconds and will show the Fox in a disco where the glitterball from the last ad lands on the dance floor, attracting the attention of many excited ladies.

Foxy Bingo will also operate an interactive TV bingo game show which can be accessed via satellite TV.

A spokesperson for Foxy Bingo said:

“The show, which can be accessed by BSkyB viewers through the red button, is a "mini version of Shooting Stars meets TFI Friday".

2nd February 2009