Playtech to venture into TV market

eGaming software provider Playtech Ltd have an already proven proficiency when it comes to controlling acquisitions and as a result lay claim to a particularly strong financial position, which has allowed them to search for further opportunities within the online gaming market.

Playtech software is currently employed by an assortment of online businesses that provide casino and poker games, and the company has benefited from a steady climb in its share prices throughout 2008. 

Playtech Ltd supplies gaming platforms which include 3D animated graphics and pop up bingo game schedules for many well established online bingo operators, such as Ruby Bingo, Golden Palace Bingo and Bingo Fantasy sites.

Recently Playtech Ltd has revealed that it intends to take its software to the interactive TV market. The company will utilise its £1million purchase of MIXTV which operates mass-multi-player games and interactive TV applications, as a platform to launch Casino games on Sky Digital and Virgin TV channels. It is thought that if successful, Playtech will also introduce interactive TV Bingo.A chief executive from Playtech recently stated:-

It extends our distribution channel, gives us access to additional licensees and allows us to cross-sell to our existing licensees. The company has potential for far more significant growth and its unique business model places it in a strong position.

26th September 2008