Ladbrokes Launch Wear it Pink Campaign

Ladbrokes plc is a prominent and worldwide leader in the worldwide betting and bingo industry, and boasts annual stakes in excess of £14billion.

With its extensive and innovative mixture of gambling and eGaming services and its leading technology Ladbrokes lay claim to more than15, 000 expert UK employees.

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During October, Ladbrokes online bingo operations are supporting national breast cancer awareness month with their 'Wear it Pink for Charity' campaign.

Breast cancer can affect around one in nine women in the UK at some point throughout their lives – meaning that more than 120 women are diagnosed as suffering from breast cancer every single day.

The promotion offers players the opportunity to support an extremely worthwhile cause whilst enjoying a game of online bingo with the chance to win some fabulous prizes to boot.

Ladbrokes bingo is pledging to match all online bingo wins during the hours of 7.00pm to 8.00pm in the lounge bingo room from now until the end of the campaign. The funds raised will be awarded to the Breast Cancer Awareness charity.

There are also some great pink prizes on offer, as every player who takes part in a 'pink' bingo game will automatically be entered into a free prize draw for the chance to a pink HP Compaq laptop, a pink Nintendo DS Lite or a set of pink GHD straighteners. There will also be some official 'Wear it Pink' t-shirts on offer during their online chat games.

The 'Wear it Pink for Charity' campaign will run at Ladbrokes bingo right up until October 31st which is national 'Wear it Pink' day.

22nd October 2008