Gossip Bingo on YouTube

Gossip Bingo is one of the newest brands to launch into the world of online bingo and is bought to us by the same people behind well known brands Moon and Polo Bingo. As a new site Gossip Bingo want to get their name out to the playing public and it’s understandable that at this point the marketing budget might not stretch to television commercials. However you can see Gossip Bingo on YouTube with their viral offering.

What the viral campaign fails to do in our opinion is actually sell the brand. Whilst the viral advert for Gossip Bingo is ok, it doesn’t really sell the product to the end user. The main focus of the Gossip Bingo YouTube submission are bingo calls. Now whilst these are in everyday use around the world of online bingo, how exactly do they make the name Gossip Bingo stand out from a massive crowd?

With so many online bingo brands advertising their wares on television Gossip Bingo really needed to make this viral campaign have the “WOW” factor, sadly a man running around the street with a loud speaker does not offer that!

That’s not to say that Gossip Bingo doesn’t have potential, it most certainly does and the home page, offers and promotions speak louder than any YouTube viral campaign so we suggest popping along to the site and taking a look around for yourself.

For those of you who have yet to see the Gossip Bingo YouTube viral campaign here it is:

Written by Freya Barber

28th September 2010