ChitChat Bingo Commercial

When you think of many of the online bingo adverts on our small screens there are probably only four or five that you could remember the site name for. The whole point of an advert is to make your brand memorable and this is something that the ChitChat Bingo commercial fails to do. Whilst the ChitChat Bingo advert has a relevant tag line, 'It's got people talking', the actual storyboard falls short when making the brand recognisable.

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The stars of the ChitChat Bingo commercial are three pottery pigs and a woman with her laptop, the latter being an ingredient that seems to have become a pre-requisite for many online bingo brands advertising on our television sets.

If we were to ask you, without you having seen the ChitChat Bingo commercial, to take a guess at the storyline we are sure that you would be able to describe the opening scene easily. You’ve guessed it; the lady on the laptop has an orgasm because she has won a game of bingo! Then the pigs come into play, excitement reigns as the pottery figures discuss the possibility of the winnings being spend on a board game (relevance to online bingo rating = 0) and pleasure that should the winning woman do so they wouldn’t need to play hide and seek with ‘Derek’ any longer. Derek being the third in a set of three pigs sat on a windowsill!

Whilst we haven’t actually seen this ChitChat Bingo commercial on television yet it’s one of a set of three that were uploaded to YouTube on 9th April 2010. Coming to a small screen near you soon for this TV bingo advert maybe?

Written by Freya Barber

12th April 2010