Backing track for online bingo advert

We are constantly bombarded with advertisements on our television sets for internet bingo sites, there are many showing on the small screens at the moment but of all the sites that are available online, only a few advertise their wares on TV. On our weekly search of You Tube we came across a techno track that we believe could be the backing track for an online bingo advert for one of two sites.

The track, called Bingo Bongo, is by DJ Quicksilver so the obvious choice would be as the backing track for Quicksilver Bingo. However, there is also an internet bingo site available called Bingo Bongo so could it be used for their marketing purposes?

In all honesty, the genre of the DJ Quicksilver, Bingo Bongo track is not one that we feel would appeal to many online bingo players. Foxy Bingo hit the nail on the head with their last two adverts using “We are Family” by Sister Sledge and “Funky Town” by Lipps Inc.

There are many types of internet bingo adverts showing on the TV at the moment, some just use voiceovers whilst others having backing tracks. The most recent bet365 Bingo advert used the C&C Music Factory and Everybody Dance now but the banned Tombola advert used an old, little known song called “Tombola” by Maria Isobel Lopez. This proved very popular amongst viewers but was flagged to the Advertising Standards Agency and subsequently banned!

So which of the two internet bingo sites should use the following music as the backing track for their TV bingo advert – Quicksilver Bingo or Bingo Bongo?

Written by Freya Barber

18th December 2009