Gala Bingo launches 'Splash the Cash' media campaign

Glasgow based advertising and marketing company Frame has launched a new high profile TV and media advertising campaign for its most famous client Gala Bingo.

The TV ad dubbed 'Splash the Cash' can be seen on satellite and terrestrial TV channels including Sky One, ITV1 and Channel 4.

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The ad shows a team of workmen inadvertently drilling through a money pipe to the tune of Barratt Strong's 1959 smash hit Money (That’s what I want) in addition to cash bursting out from the laptops of people playing online bingo at Gala.

Keith Bolton, Frames MD commented:-

"Frame has long had an association with Gala so we are particularly pleased to have been awarded this new campaign.

The online bingo market is an exciting and extremely competitive market and we are producing a campaign that keeps Gala where it belongs - at the top of the category. Our expertise at making key messages work hard in all types of media, including online, helped us win this project."

As one of the key players in the online bingo industry Gala Bingo lays claim to paying out more in cash prizes than any other online bingo operator, giving away an incredible £80million each month in prizes.

27th January 2009